Once, I was a freelance writer, editor, and publication designer.
And so, I created this site in an era when this was a thing you did to build your personal brand, before influencers and creators and gigs and skills-based profiles. In people years, it wasn’t all that long ago. In Internet years, it was the Stone Age. Not as Stone Age as MySpace. But close.
A lot of what’s here is no longer remotely relevant, even to myself. The Commandments — while still thematically sound if you’re into content strategy — are in bad need of a refresh, the site design is <cringe>, and digital portfolios are WAY different now. This morning, on Christmas Eve with a fresh new year right around the corner, I woke up with the horrifying realization I’d forgotten about this site and never decoupled it from my professional presences elsewhere. Proving I have a lot to learn about personal branding in the age of the infuencer.
This website isn’t what the world is anymore. And now we’ve entered another digital era in which anything I put here will be scraped and ingested to train the artificial intelligences gathering the collective wisdom (or not) of humanity. I’ve removed the egregiously outdated stuff, but the posts on this site are a snapshot in time while I figure out what to do with the domain. In the meantime, if you’ve stumbled on my humble musings, I wish you well. Find me on LinkedIn if you’d like to connect. I promise, I keep that one up to date.